“Journity is fairly intuitive,” says O’Neil. Depending on the complexity of the promotion, it takes O’Neil between 15 and 45 minutes to produce a promotion. Journity’s robust features and simple interface make it easy for O’Neil to build branded, customized promotions and launch them on the network’s website. That’s why he depends on Journity, the personalization platform designed to help organizations connect directly with their digital audiences. To support that approach, he needs a flexible way to respond as those opportunities arise.
O’Neil capitalizes on events and promotions with ministry partners to gather listener information rather than following a structured marketing plan. One of his primary goals is to expand the network’s database of listener emails so the organization and ministry partners can connect with listeners more effectively about programming and events. “We set our own goals and look for ways to help the network grow,” he says. As Digital Media Manager for Bott Radio Network, he helps the network leverage its website to create strong connections with listeners while also supporting the network’s ministry partners – churches, radio personalities, authors and faith-based events. The Bott Radio Network, which broadcasts quality Bible teaching, Christian news, information, is a fast-moving organization that needs a flexible, responsive marketing approach to match. Combined coverage of more than 60 million people. ∙ responsive, collaborative customer support ∙ flexible platform for creating promotions quickly ∙ one simple promotion captured 400 new contacts in 10 days Use Journity to gather listeners’ contact information and build relationships with them. The network needed a way to convert one-time listeners into long term fans while supporting it’s ministry partners. The Bott Radio Network reaches 60 million people around the nation with more than 118 stations in 15 states. As Digital Media Manager for Bott Radio Network, he helps the network leverage its website to create strong connections with listeners.īott Radio Network, Overland Park, Kansas
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